Video has become a staple of our daily lives.  75 Million people in the U.S. view videos online every day, and almost 50% of all videos are viewed on mobile devices. Studies show audiences retain 95% of the message when viewing it in a clip, compared with only 10% when reading it in plain text. Social media platforms are all evolving to match high video use that consumers are wanting.

Despite these overwhelming trends, many companies are still not incorporating video into their marketing strategy. For many, video marketing is a platform that remains unknown, while others simply overlook it’s importance.

SEO & Traffic

Companies are 53 times more likely to appear first on Google if they have a video embedded on their website. After all, videos increase the amount of time that visitors spend on a website. Therefore, longer coverage improves trust and tells search engines that your website contains good content. Search engines love videos because they see them as high-quality content, so using videos in different content formats, as well as on your main web pages will work wonders for your SEO–if the videos are properly designed. It needs the right keywords, a strong meta description, as well as a simple name.

Increases Leads & Sales

Video is a great learning resource, and effortless to consume. Today’s life is too busy to have time to study lengthy product descriptions or dig deep into services. The present-day purchaser needs to see the product in action. This is where video content excels.  In fact, video can lead straight to sales. Studies show that 74% of users who watched an explainer-video about a product later bought it.  Marketers who use video develop income 49% quicker than non-video users and embedded videos in websites can amplify site visitors up to 55%.

Video Marketing Can Explain Everything

Many companies who use video marketing feature these explainer videos directly on their home page. Of these businesses, 83% stated that their homepage explainer video was effective. 98% of users have watched an explainer video to examine a new product or service that a business has launched.

Video continues to prove itself as an essential medium in a company’s marketing strategy.  Its versatility and effectiveness as a marketing tool is evident from the range of benefits enjoyed by businesses who invest in its use.

See how Premier uses video marketing at

Article written by Morgan Hoover